page last edited on 03 December 2018
Shopping cart abandonment is a covert cause of a huge number of lost sales. The sad fact is that not everyone who adds a product to their cart completes the checkout. There are a lot of reasons this could happen. This person may not have their credit card in front of them, perhaps he/she wants to look around a bit more before placing an order or even an order resulted in unexpected costs. While there are a lot of reasons why people leave mid-checkout, most often it’s not because they are no longer interested in the product.
X-Cart offers two possible solutions to trace abandoned carts and follow-up with the customers who did not finished an order for some reason:
Remember that if a customer does not enter their email address before they abandon the checkout, no customer account is created in your store and items in a customers cart at the time that they abandoned the checkout are not saved. Hence you can’t send them an abandoned checkout notification.
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