page last edited on 19 December 2018
In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product.
Marketing strategies are based on well planned marketing campaigns along with other marketing tools that help a merchant to connect with customers, increase brand awareness, and skyrocket revenue.
Marketing campaigns are defined sets of activities that promote a product or sale over a specific time through marketing channels like paid advertising, social media, and email campaigns.
One of the most common types of online marketing campaign uses advertising through the popular social platforms:
Help make this document better
This guide, as well as the rest of our docs, are open-source and available on GitHub.