Promoting Sales with Newsletters
page last edited on 06 August 2018
Newsletters are a valuable marketing tool videly used in e-commerce, as it’s a good way to reach out to customers and prospects and boost brand awareness and promote products and services.
If you don’t have a newsletter, here are a few reasons you should:
AWARENESS A newsletter gives your company an opportunity to increase awareness and understanding of your products and services. Newsletter content builds an extensive picture. Customers and prospects should get a good idea of how it would be to deal with you, or to buy your products.
PROMOTION Use newsletters to promote products and services or launch new products. If you get any special offers related to your business via email or have offers that you created, the best way to get them out is to send an email. Don’t send advertisements a lot as that could get people to unsubscribe because they feel they are just getting spammed and the newsletter is not providing any value to them.
CONTACT Sending newsletters at regular intervals helps you maintain contact with customers and prospects between purchases or sales calls. Your customers are more likely to continue buying from your store or ordering your services and keep on recommending it to friends if they are well informed from you. If customers buy your products infrequently, you can maintain contact between purchases so you build a strong relationship before the next sales opportunity.
EXPERTISE A newsletter should showcase what your expertise is and how you can help customers and prospects. The newsletter content should typically provide valuable information to customers and prospects that helped you establish the company as a leader in your industry. When developing leadership, make sure to include articles covering important issues in your market sector and share information on your industry and how you are adapting.
The Newsletters Subscriptions module can be used for newsletters as an e-mail base only, as it collects the subscibers list that you can then export and use for mailing. Mailchimp integration allows both to automate the emails collection and the newsletters sending facilities, but a full access to services may require a paid subscription.
Help make this document better
This guide, as well as the rest of our docs, are open-source and available on GitHub.