page last edited on 31 August 2017
Once an order is paid, a merchant needs to deliever it to the end-user, that includes packaging and the rest of the order fulfillment. Choose whether to ship goods on your own or to rely on a shipping company that will deliver goods to customers on your behalf. Remember that logistics are a vital part of any e-commerce business’s operations.
There are some basics that set a foundation for the rest of your shipping. While you can come back and change each of these later on, as you learn more, these are the key decisions and steps that make up your high-level shipping strategy.
Your shipping rates and methods
Will you offer free or flat-rate shipping to absorb some or all of the cost or will you pass the full cost of shipping on to your customers? If the later, will you use real-time shipping carriers like UPS, CanadaPost, DHL or whatever or will you use custom shiping rates, that you can control yourself?
For unregistered customers, shipping rates are displayed at checkout in the very same order they are set in the admin area (first comes the first active shipping method from the shipping settings page (Store setup -> Shiping)).
For registered customers, the first shipping method displayed at checkout will be the one they used for the previous order. The rest of the shipping methods will come in the order of active shipping methods defined in the admin area.
To streamline the process, measure and update the weight of each product you sell. Having that information set up will help you get a good sense of your total costs, and pass along accurate prices to your customers.
Effective ecommerce shipping strategy
Before you can ship products, you’ll first need to decide your pricing strategy for shipping. There are several common methods, but your choice should always be informed by the underlying financials of your business.
X-Cart is integrated with the real-time shipping carriers and supports custom shipping rates as well that you can set up and control yourself. Moreover you can combine both ways for more profit if necessary. Below you will find a guide on the basic shipping configuration and setup as well as some use cases that may be helpful to understand the overall shipping opportunities.
In this section:
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This guide, as well as the rest of our docs, are open-source and available on GitHub.